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Senior night for a basketball player is unlike any other game on the schedule. The gym fills up. Their name is announced. They walk out with their ...

A club volleyball tournament is one of the highest-dwell-time environments in youth sport. Families arrive before the first serve on Saturday and a...

Why softball is different Unlike a star-driven sport, softball is about participation. Company leagues, charity tournaments, and family days are so...

The reach of the global game No other sport has soccer's footprint. That means a branded soccer ball lands with an international audience, a youth ...

The giveaway everyone forgets Trade show ROI comes down to a single question: did anyone remember you the next day? Most booths answer "no" because...

Ride the wave, don't fight it The best sports promotions don't create attention — they borrow it. Tournament season is a built-in moment when baske...

Why a baseball outbids a gift card Auction bidding is emotional, not rational. A gift card is worth its face value and not a cent more. A commemora...

Most promotional suppliers force a minimum of 50, 100 or more, which prices small businesses out of branded products. There is no minimum here, so ...

The cleanest print starts with the right file. Here is what to send so your logo reproduces sharply in full color. Best: vector files Vector format...

How your logo is printed changes how the finished ball looks and how long it gets kept. Here is how full-color printing compares to a single-color ...

A corporate activation needs a hook people remember. Branded sports balls give you a giveaway, a photo prop and a conversation piece in one, all ca...

Ordering branded sports balls in bulk raises three questions: how many you have to buy, what drives the price, and how long it takes. Here are the ...