News

There are two kinds of birthday banners. One is the foil kind from the party aisle that says a number and gets thrown away with the paper plates. T...

Most schools use banners for exactly one thing: senior night. Then they come down and the walls go back to being blank. Programs that treat banners...

The banner is the part of senior night everybody photographs. It hangs on the fence, the athlete stands in front of it with their parents, and that...

Most booster club fundraisers fail in the same place. Not on the idea, and not on the enthusiasm. They fail on math nobody did before ordering, and...

There is a specific sound a stadium makes when three thousand people are waving the same towel. It is not the same as a stadium that is just loud. ...

Most programs think about keepsakes in November, when the season is ending and everyone is emotional. The programs that build a real culture think ...

The football banquet is the one night the whole program is in the same room. Players, parents, assistants, boosters, the athletic director, and the...

Football senior night is the loudest ceremony in high school sports. Stadium lights, a full crowd, the band, and a walk to midfield with parents on...

A baseball coach gets there before the players and leaves after them, drags the infield in the dark, answers texts from parents at eleven at night,...

Every program has a closet with the same problem in it. Three shelves of identical gold-figure trophies, the kind where the little batter has snapp...

Senior night on a baseball field is a strange, wonderful kind of ceremony. It happens in the late afternoon, usually between innings of batting pra...

The most durable canvas in promo A vulcanized-rubber puck is about as bombproof as a promotional item gets. It survives gear bags, glove boxes, and...