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Most booster club fundraisers fail in the same place. Not on the idea, and not on the enthusiasm. They fail on math nobody did before ordering, and...

There is a specific sound a stadium makes when three thousand people are waving the same towel. It is not the same as a stadium that is just loud. ...

Most programs think about keepsakes in November, when the season is ending and everyone is emotional. The programs that build a real culture think ...

The football banquet is the one night the whole program is in the same room. Players, parents, assistants, boosters, the athletic director, and the...

Football senior night is the loudest ceremony in high school sports. Stadium lights, a full crowd, the band, and a walk to midfield with parents on...

A baseball coach gets there before the players and leaves after them, drags the infield in the dark, answers texts from parents at eleven at night,...

Every program has a closet with the same problem in it. Three shelves of identical gold-figure trophies, the kind where the little batter has snapp...

Senior night on a baseball field is a strange, wonderful kind of ceremony. It happens in the late afternoon, usually between innings of batting pra...

The most durable canvas in promo A vulcanized-rubber puck is about as bombproof as a promotional item gets. It survives gear bags, glove boxes, and...

Every bar running a game-day promotion is fighting the same problem: the room is already full of things competing for attention, and most of what a...

Most corporate wellness programs reward movement with something that does not move. A step challenge ends and the top finishers receive a desk item...

Every giveaway night faces the same quiet test: how many of the items handed out at the gate are still in a fan's home a month later. Foam fingers,...