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The first home game of a football season is the highest-attention date on the calendar. The crowd is at its largest, the community is paying attent...

Field hockey programs raise money in a harder environment than football or basketball. Smaller crowds, less community attention, and a booster base...

Field hockey tournaments run on sponsor money and volunteer hours, and the thank-you at the end is usually a line in a program nobody keeps. A bran...

Walk past a hotel housekeeping cart on the last morning of a conference and you will find the honest verdict on the attendee bag. Whatever is in th...

A new hire's first day is mostly paperwork, a laptop setup that does not work, and a tour of a building they will not remember. The welcome kit is ...

Booster clubs need fundraising products that people want to buy rather than products people buy out of obligation. Wrapping paper and coupon books ...

A summer camp t-shirt is worn twice and then becomes a pajama top. A camp basketball gets used in a driveway for three years and carries the progra...

Most employee recognition programs run on the same three items: a certificate, a gift card, and a glass award with the company logo etched into it....

Corporate gifting has a sameness problem. The wine, the branded fleece, the gift basket with the same three items in it. All of it is perfectly fin...

Opening day is the one date on a baseball calendar where attendance is guaranteed and attention is high. Everybody shows up, everybody is optimisti...

A championship season creates a problem most programs are happy to have. The seniors were going to get a keepsake anyway, and now there is a title ...

Spring puts families in an awkward spot. Senior night is in April, the banquet is in May, graduation is in June, and each one seems to call for i...