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Charity auctions have a supply problem. Every event ends up bidding on the same restaurant gift certificates, the same spa package, and the same si...

Corporate softball leagues are one of the last genuinely social things left in professional life. A team from accounting plays a team from a law fi...

Community outreach has a follow-through problem. An organization shows up at a festival, hands out flyers and branded pens, and by Monday nobody in...

Youth soccer is the largest participation sport in the country, and rec leagues run almost entirely on local sponsorship money. The sponsor gets th...

Service award programs have a credibility problem. Ten years at a company and the recognition is a lapel pin, a certificate, and a mention in a new...

A recruiting showcase is a marketplace. Families pay significant money to be there, college coaches walk the sidelines, and three other showcases a...

We are in Baltimore, which means lacrosse tournaments are not an abstract category to us. They are the thing happening on every field within twenty...

Trade show giveaways have a weight problem that nobody talks about. Every item you hand an attendee has to be carried through a convention center, ...

Hockey has a structural advantage over most sports when it comes to giveaways. The object at the center of the game is small, flat, cheap to ship, ...

A charity scramble has two financial jobs: raise money for the cause, and make the sponsors feel good enough about it to come back next year. The g...

From the first tee to the eighteenth green, a golfer is holding, looking at, or thinking about a golf ball. It is the single most-handled object in...

Programs spend months securing sponsorships and about four minutes thanking the businesses that provided them. Usually it is a logo in a program an...