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Volleyball camps compete on two things: the coaching, and everything else. The coaching is what parents research. Everything else is what they comp...

Club volleyball is expensive to run and largely funded by families, which means sponsorship money is both hard to get and disproportionately valuab...

A gym towel is the most-seen branded item in a fitness business and the one most operators think about least. It is in every member's hand, on ever...

Charity auctions have a supply problem. Every event ends up bidding on the same restaurant gift certificates, the same spa package, and the same si...

Corporate softball leagues are one of the last genuinely social things left in professional life. A team from accounting plays a team from a law fi...

Community outreach has a follow-through problem. An organization shows up at a festival, hands out flyers and branded pens, and by Monday nobody in...

Youth soccer is the largest participation sport in the country, and rec leagues run almost entirely on local sponsorship money. The sponsor gets th...

Service award programs have a credibility problem. Ten years at a company and the recognition is a lapel pin, a certificate, and a mention in a new...

A recruiting showcase is a marketplace. Families pay significant money to be there, college coaches walk the sidelines, and three other showcases a...

We are in Baltimore, which means lacrosse tournaments are not an abstract category to us. They are the thing happening on every field within twenty...

Trade show giveaways have a weight problem that nobody talks about. Every item you hand an attendee has to be carried through a convention center, ...

Hockey has a structural advantage over most sports when it comes to giveaways. The object at the center of the game is small, flat, cheap to ship, ...