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Service award programs have a credibility problem. Ten years at a company and the recognition is a lapel pin, a certificate, and a mention in a new...

A recruiting showcase is a marketplace. Families pay significant money to be there, college coaches walk the sidelines, and three other showcases a...

We are in Baltimore, which means lacrosse tournaments are not an abstract category to us. They are the thing happening on every field within twenty...

Trade show giveaways have a weight problem that nobody talks about. Every item you hand an attendee has to be carried through a convention center, ...

Hockey has a structural advantage over most sports when it comes to giveaways. The object at the center of the game is small, flat, cheap to ship, ...

A charity scramble has two financial jobs: raise money for the cause, and make the sponsors feel good enough about it to come back next year. The g...

From the first tee to the eighteenth green, a golfer is holding, looking at, or thinking about a golf ball. It is the single most-handled object in...

Programs spend months securing sponsorships and about four minutes thanking the businesses that provided them. Usually it is a logo in a program an...

The first home game of a football season is the highest-attention date on the calendar. The crowd is at its largest, the community is paying attent...

Field hockey programs raise money in a harder environment than football or basketball. Smaller crowds, less community attention, and a booster base...

Field hockey tournaments run on sponsor money and volunteer hours, and the thank-you at the end is usually a line in a program nobody keeps. A bran...

Walk past a hotel housekeeping cart on the last morning of a conference and you will find the honest verdict on the attendee bag. Whatever is in th...